Forever Good Nutrition

Millennium Health Supplements (Canada) Inc., the largest exporter of hoodia gordonii in the world, reports that the harvesting of wild hoodia has come to an end and the only hoodia gordonii coming onto the market currently is cultivated, or farmed. While many felt that cultivated hoodia could take the place of wild harvested hoodia, testers are finding out now that cultivated hoodia gordonii has a much reduced level of active ingredient in it, leaving it pretty much inert or useless.
Active levels of steroidal glycosides are directly related to the age of the plant. Farmers in South Africa are harvesting cultivated hoodia crops in the first 2 - 3 years to fill the supply gap with the wild harvesting of hoodia now shut down. The problem is that the plants have little or no active levels in them and they won’t have until they reach maturity at about 5 - 6 years minimum. Wild harvested hoodia gordonii has an active level of steroidal glycosides at 0.34 - 0.35%. Cultivated hoodia now coming onto the market has an active level of about 0.1% or less.
All of the import/export problems, rigid controls instituted by CITES and manipulated by the South African agencies and tonnes upon tonnes of adulterated or inferior cultivated crops coming onto the market have also hurt the industry.
Jen Cully, President of Millennium Health states that, “We believe that hoodia gordonii has hit it’s apex in the industry until cultivated crops can be left in the ground long enough to mature and that is going to take a few more years before we start to see hoodia gordonii with any acceptable levels of active in it. In the meantime, other products are set to take over the industry leaving hoodia to find a lesser place in the market perhaps as an additive,” Cully says.
“Millennium Health still has hoodia gordonii in stock that has high active levels of 0.35% and we will continue to supply until that stock is gone, which won’t take long,” says Cully. “We are now in the process of changing over to the newest all-natural appetite suppressing product, Caralluma Fimbriata, that is by far superior to hoodia gordonii,” she claims.
“We started conducting in-house testing with Caralluma Fimbriata pure powder, 5:1 and 10:1 extract a few months ago. The results are shocking and we are ecstatic to find that Caralluma is not only a superior product in comparison, but that there have been efficacy and double blind studies conducted in the United States and India that prove Caralluma is undoubtedly more effective and safer than other appetite suppressing products. Hoodia gordonii has no research behind it and we are too many years away from seeing any.”
Cully says, “Our results showed that Caralluma Fimbriata works faster and better than hoodia gordonii. We used 2 different groups in our testing, one group that hoodia worked well on and one group that hoodia only worked on marginally or not at all. With the participants that hoodia worked on, caralluma worked faster. On participants that hoodia never did work on, Caralluma worked on all of them with both groups reporting that they felt Caralluma was much stronger. Both of those groups are losing weight at the same pace as the entire group on average of 4 - 6 lbs per week.”
“The benefits of using Caralluma over hoodia are many,” says Cully, “and our customers are already in the process of changing over to Caralluma. Millennium has been bombarded with requests for samples, quotations and some orders over the last few weeks. There are no export issues as Caralluma Fimbriata has been around for a very long time and has been cultivated for many years so we don’t have any supply issues either. The cost of Caralluma is well below that of hoodia, which is greatly inflated because of supply and quality issues. And of course the most important issue are the studies and research behind Caralluma Fimbriata that are none-existent with hoodia.” Millennium Health Supplements
CONTACT: Lisa Taylor of Millennium Health Supplements (Canada) Inc.,
lisa@millennium-health.com, Toll Free Canada and USA, 1-800-416-3147,
+1-905-576-4000, or fax, +1-905-576-1669
Web site: http://www.millennium-health.com/

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Copyright 2007 PR Newswire. All rights reserved.

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Safety, Effectiveness of Dietary Supplements Focus of Major Conference

$4 billion a year spent on herbal products for better health, memory, sex

	Watch Video
	Flash video about botanicals featuring David Pasco, who has studied many medicinal plants. Click to video.

April 25, 2007 – Senior citizens, probably the most ardent seekers of better health, are among the Americans that consume more than $4 billion worth of St. John’s wort, echinacea, Ginkgo biloba and other herbal products each year in hopes of improving their health, memory and even their sex lives. A major conference opens next week at the University of Mississippi to explore the latest studies on the safety and quality of botanical dietary supplements.

The 6th Oxford International Conference on the Science of Botanicals brings together nearly 150 scientists, regulatory officials and industry representatives from around the world to discuss the latest studies.

Hosted by the National Center for Natural Products Research, a unit of the University of Mississippi School of Pharmacy, in conjunction with the U.S. Food and Drug Administration’s Center for Food Safety and Applied Nutrition and groups in China and India, the annual gathering is recognized as one of the nation’s most important scientific forums on the herbal products industry.

The NCNPR has set a priority for researchers of establishing global quality and safety standards for materials used in the multibillion-dollar herbal industry.

In this country, herbal products, or dietary supplements, are “not as tightly regulated as prescription drugs, so there is less assurance regarding their safety and their quality,” said NCNPR Director Larry Walker.

Supplements are regulated by the U.S. Food and Drug Administration’s Center for Food Safety and Applied Nutrition. If the FDA decides a product is mislabeled, adulterated or a health hazard, the agency can remove it from the market. But such violations are difficult to catch without industry standards and scientific methods to undergird research supporting these regulatory decisions.

Hammering home that point, Walker asks: “How do you determine that labels are accurate? Is a certain chemical constituent in a supplement a normal one or a contaminant? What methods are available to test these? If a natural constituent is thought to be harmful, how do you confirm it? If a certain constituent is harmful, what limits should be set for it?”

Answers to many of these questions require “developing new research methods, identifying new constituents in herbal products or isolating them in pure form so they can be more rigorously studied,” Walker said. “That is where our work comes in.”

For the past six years, NCNPR scientists have been testing, analyzing and authenticating botanical dietary supplements under a cooperative agreement with the FDA Center for Food Safety and Applied Nutrition.

“We are interested in research aimed at ensuring the quality and safety of supplements, and providing that information to the FDA, the botanical supplement community and the public,” Walker said. “Other aspects of our work include basic research on natural products from many different sources - including plants, microbes and ocean life - and on translating our findings to pharmaceutical, agricultural or other applications.”

Part of the center’s work involves collecting, verifying and characterizing medicinal plants and extracts from them. Nearly 1,000 species have grown in the center’s medicinal plant garden, which exchanges material and collaborates with more than 40 institutes worldwide.

“The university has earned its reputation for having one of the largest and best medicinal pl